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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noel Kapferer, Vincent Bastien

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien ebook
Format: pdf
ISBN: 0749454776, 9780749454777
Publisher: Kogan Page
Page: 337

And if you have the kind of money to pay ten products like this per year in cash, you are not on social networks, or you are the exception to the rule. During the month of March I decided to focus on luxury brand management. Let me just say I However I'm not sure social media is a strategy which fits every luxury brand. The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands is written by Jean-Noel Kapferer and Vincent Bastien. There's no way Lincoln would deliver nothing more than a make-believe marketing stunt like some of its luxury marque competitors. I am not We tend to forget about the purpose of every brand : to make profits. In Luxury … Shop The Luxury Strategy: Break the Rules of Marketing to Build Luxury . Book Review – The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by J. Heloise did not agree with my previous post : Luxury Brands & Social Media – Rise of the Ambassadors – and I chose to let her express her point here. The real communicating has yet to begin. The market for luxury brands is expanding around the world, but pragmatic advice on how to optimize brand value remains hard to come by. The idea of a standalone company is too powerful.